Companies purposely hire popular stars to market their products. The star is specifically chosen for a specific product. You wouldn't see Taylor Swift with a chain saw any soon than you would see Gene Simmons try to sell Edible Arrangements. What you do see, however, is what causes you to buy.
Xenadrine is a drug to help consumers lose more weight and gain more energy. Jersey Shore cast member Ronnie Magro has become a spokesman for this product. He's a big guy--very built with enough muscles for the entire Jersey Boardwalk. It makes sense that he appear on Xenadrine commercials. People see him in his form-fitting tank tops, and they want to be just like that. They want to be fit and strong, and they figure "if Ronnie takes this drug, then I should too." They don't take into account the hours upon hours Ronnie spends in the gym working on those muscles--all they see on their TV is Ronnie, muscles, and Xenadrine.
"Easy, breezy, beautiful Covergirl" has found a spokesperson for their product, "the look of Simply Ageless Serum Primer". Ellen DeGeneres was their choice, a fifty-two year old woman who looks as though she could pass for thirties in her Covergirl ads. Viewers are speechless when they see how well this make up worked for Ellen, and they want to try it out themselves. Ellen is a stand-up comedian, TV show host, actress, and was featured as a judge on American Idol for a short time. Knowing that her face has been seen by many people in many different scenarios, Covergirl knew exactly what they were doing when they hired her. The commercials have won again.
Sources: wikipedia.org
covergirl.com
xenadrine.com
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