One of the most powerful methods to appeal to a potential buyer is the use of color theory. Different colors can be used to affect our emotional status making people feel safer with one color and more energetic with another one. Have you ever noticed that landing on some web page you feel like clicking some links and keep browsing the site? While on other when you try to navigate away you get annoying popup messages. It’s because of the developers choice of color.
Color is believed to be one of the most powerful elements of design for web sites, direct mail, ads, and other marketing materials. It carries meaning through associations or your body physical response. When it brands color is crucial. The majority of memorial brand use bright eye catching colors to grab the attention of possible buyers. The color red activates your pituitary gland and increases your heart rate making you feel more energetic while color like blue and green may make you feel calm and secure because their associated with nature and the sky.
Although online and physical stores may use different colors to affect your decision, the fact is it all boils down to a matter of personal preference and what memories err associated with the color. The color blue might make some people feel calm while others feel slightly anxious by it because they may have almost drowned as a young child. That doesn't change the fact that by showing the majority of people what they want to see corporations may some times be able to influence your shopping habits.
http://www.seosmarty.com/brand-color/
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